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Sänn, Alexander

The Preference-Driven Lead User Method for New Product Development

Sänn, Alexander - The Preference-Driven Lead User Method for New Product Development, ebook

87,65€

Ebook, PDF with Adobe DRM
ISBN: 9783658172633
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Table of contents

1. Introduction
Alexander Sänn

2. Lead User Product Development
Alexander Sänn

3. Consumer Preferences
Alexander Sänn

4. The Preference-Driven Lead User Method
Alexander Sänn

5. Empirical Comparison in the Field of Industrial IT Security
Alexander Sänn

6. Empirical Verification of Strengths and Weaknesses
Alexander Sänn

7. Conclusion and Outlook
Alexander Sänn

Keywords: Economics, R & D/Technology Policy, Innovation/Technology Management, IT in Business

Author(s)
Publisher
Springer
Publication year
2017
Language
en
Edition
1
Series
Forschungs-/Entwicklungs-/Innovations-Management
Category
Economy
Format
Ebook
eISBN (PDF)
9783658172633
Printed ISBN
978-3-658-17262-6

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