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Weitzl, Wolfgang

Measuring Electronic Word-of-Mouth Effectiveness

Weitzl, Wolfgang - Measuring Electronic Word-of-Mouth Effectiveness, ebook

92,25€

Ebook, PDF with Adobe DRM
ISBN: 9783658158897
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Table of contents

1. Introduction to the Research
Wolfgang Weitzl

2. Review of Literature and Theoretical Background
Wolfgang Weitzl

3. Conceptualization of the Construct, Research Questions and Hypotheses
Wolfgang Weitzl

4. Research Methods
Wolfgang Weitzl

5. Research Results
Wolfgang Weitzl

6. Discussion, Implications and Future Research
Wolfgang Weitzl

Keywords: Business and Management, Marketing

Author(s)
Publisher
Springer
Publication year
2017
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9783658158897
Printed ISBN
978-3-658-15888-0

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