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Buhmann, Alexander

Measuring Country Image

Buhmann, Alexander - Measuring Country Image, ebook

66,10€

Ebook, PDF with Adobe DRM
ISBN: 9783658154073
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Table of contents

1. Introduction
Alexander Buhmann

2. Towards an integrative model of the country image
Alexander Buhmann

3. A variance-based approach for PR measurement and evaluation
Alexander Buhmann

4. From model to measurement
Alexander Buhmann

5. The constitution and effects of country image and identity
Alexander Buhmann

6. Conclusion
Alexander Buhmann

Keywords: Social Sciences, Communication Studies, Media and Communication, Corporate Communication/Public Relations

Author(s)
Publisher
Springer
Publication year
2016
Language
en
Edition
1
Category
Society
Format
Ebook
eISBN (PDF)
9783658154073
Printed ISBN
978-3-658-15406-6

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