Weindel, Julia Katharina
Retail Brand Equity and Loyalty
1. Introduction
Julia Katharina Weindel
2. Study 1: Sector-specific Antecedents of Retail Brand Equity
Julia Katharina Weindel
3. Study 2: Reciprocity between Perceived Value and Retail Brand Equity
Julia Katharina Weindel
4. Study 3: Interdependencies within Multichannel Retail Structures
Julia Katharina Weindel
5. Final Remarks
Julia Katharina Weindel
Keywords: Business and Management, Marketing, Sales/Distribution
- Author(s)
- Weindel, Julia Katharina
- Publisher
- Springer
- Publication year
- 2016
- Language
- en
- Edition
- 1
- Series
- Handel und Internationales Marketing Retailing and International Marketing
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783658150372
- Printed ISBN
- 978-3-658-15036-5