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Weindel, Julia Katharina

Retail Brand Equity and Loyalty

Weindel, Julia Katharina - Retail Brand Equity and Loyalty, ebook

87,65€

Ebook, PDF with Adobe DRM
ISBN: 9783658150372
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Table of contents

1. Introduction
Julia Katharina Weindel

2. Study 1: Sector-specific Antecedents of Retail Brand Equity
Julia Katharina Weindel

3. Study 2: Reciprocity between Perceived Value and Retail Brand Equity
Julia Katharina Weindel

4. Study 3: Interdependencies within Multichannel Retail Structures
Julia Katharina Weindel

5. Final Remarks
Julia Katharina Weindel

Keywords: Business and Management, Marketing, Sales/Distribution

Author(s)
Publisher
Springer
Publication year
2016
Language
en
Edition
1
Series
Handel und Internationales Marketing Retailing and International Marketing
Category
Economy
Format
Ebook
eISBN (PDF)
9783658150372
Printed ISBN
978-3-658-15036-5

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