Brauneis, Sabrina
The Relationship of Body Weight and Skepticism towards Advertising
Table of contents
1. Introduction
Sabrina Brauneis
2. Definition of Terms, Extended Introduction and Background
Sabrina Brauneis
3. Theoretical Framework: On the Relationship of Body Weight, Self-Esteem and Skepticism towards Advertising
Sabrina Brauneis
4. Empirical Studies
Sabrina Brauneis
5. Summary, Limitations and Implications
Sabrina Brauneis
Keywords: Business and Management, Marketing
- Author(s)
- Brauneis, Sabrina
- Publisher
- Springer
- Publication year
- 2016
- Language
- en
- Edition
- 1
- Series
- Forschungsgruppe Konsum und Verhalten
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783658148614
- Printed ISBN
- 978-3-658-14860-7
