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Brauneis, Sabrina

The Relationship of Body Weight and Skepticism towards Advertising

Brauneis, Sabrina - The Relationship of Body Weight and Skepticism towards Advertising, ebook

87,65€

Ebook, PDF with Adobe DRM
ISBN: 9783658148614
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Table of contents

1. Introduction
Sabrina Brauneis

2. Definition of Terms, Extended Introduction and Background
Sabrina Brauneis

3. Theoretical Framework: On the Relationship of Body Weight, Self-Esteem and Skepticism towards Advertising
Sabrina Brauneis

4. Empirical Studies
Sabrina Brauneis

5. Summary, Limitations and Implications
Sabrina Brauneis

Keywords: Business and Management, Marketing

Author(s)
Publisher
Springer
Publication year
2016
Language
en
Edition
1
Series
Forschungsgruppe Konsum und Verhalten
Category
Economy
Format
Ebook
eISBN (PDF)
9783658148614
Printed ISBN
978-3-658-14860-7

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