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Krämer, Bettina Hüttenrauch, geb.

Targeting Using Augmented Data in Database Marketing

Krämer, Bettina Hüttenrauch, geb. - Targeting Using Augmented Data in Database Marketing, ebook

103,00€

Ebook, PDF with Adobe DRM
ISBN: 9783658145774
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Table of contents

1. Introduction to data augmentation in marketing
Bettina Hüttenrauch

2. Strategic motivation for data augmentation
Bettina Hüttenrauch

3. Literature review on data augmentation
Bettina Hüttenrauch

4. Methodological framework for data augmentation
Bettina Hüttenrauch

5. Test design for evaluating the source characteristics
Bettina Hüttenrauch

6. Analysis of data augmentation KPIs
Bettina Hüttenrauch

7. Analysis of results and test of hypotheses
Bettina Hüttenrauch

8. Limitations of data augmentation and outlook
Bettina Hüttenrauch

9. Summary
Bettina Hüttenrauch

Keywords: Business and Management, Marketing

Author(s)
Publisher
Springer
Publication year
2016
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9783658145774
Printed ISBN
978-3-658-14576-7

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