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Adam, Anne Kathrin

Strategy and Success Factors of Business Schools

Adam, Anne Kathrin - Strategy and Success Factors of Business Schools, ebook

87,65€

Ebook, PDF with Adobe DRM
ISBN: 9783658145194
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Table of contents

1. Introduction and Purpose of the Study
Anne Kathrin Adam

2. The Market for Higher Education
Anne Kathrin Adam

3. Assessing Institutional Success in Higher Business Education
Anne Kathrin Adam

4. Mission Statements in Higher Education
Anne Kathrin Adam

5. Strategic Groups in Higher Education
Anne Kathrin Adam

6. Evaluating Success: The Value of Benchmarking
Anne Kathrin Adam

7. The Conceptualization of a Model Examining the Strategic Profiles and Factors of Influence on Market Success in Higher Business Education
Anne Kathrin Adam

8. Empirical Assessment of Mission Statement Content
Anne Kathrin Adam

9. Identifying Strategic Groups
Anne Kathrin Adam

10. Identifying Factors of Market Success
Anne Kathrin Adam

11. Implications of Results for Strategic Performance Evaluation
Anne Kathrin Adam

12. Conclusions
Anne Kathrin Adam

Keywords: Business and Management, Business Strategy/Leadership, Higher Education

Author(s)
Publisher
Springer
Publication year
2016
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9783658145194
Printed ISBN
978-3-658-14518-7

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