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Fraß, Alexander

Achieving Brand Loyalty in China through After-Sales Services

Fraß, Alexander - Achieving Brand Loyalty in China through After-Sales Services, ebook

103,00€

Ebook, PDF with Adobe DRM
ISBN: 9783658143671
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Table of contents

1. Introduction
Alexander Fraß

2. State of Research
Alexander Fraß

3. German Car Manufacturers in China as Research Object
Alexander Fraß

4. Conceptual and Theoretical Foundation
Alexander Fraß

5. Empirical Research
Alexander Fraß

6. General Discussion
Alexander Fraß

Keywords: Business and Management, Marketing, Emerging Markets/Globalization, Engineering Economics, Organization, Logistics, Marketing

Author(s)
Publisher
Springer
Publication year
2016
Language
en
Edition
1
Series
Business Analytics
Category
Economy
Format
Ebook
eISBN (PDF)
9783658143671
Printed ISBN
978-3-658-14366-4

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