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Berz, Jennifer

Managing TV Brands with Social Media

Berz, Jennifer - Managing TV Brands with Social Media, ebook

76,85€

Ebook, PDF with Adobe DRM
ISBN: 9783658142940
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Table of contents

1. Introduction
Jennifer Berz

2. Theoretical foundation in relevant fields of research
Jennifer Berz

3. Model development (conceptualisation)
Jennifer Berz

4. Specifications of model development
Jennifer Berz

5. Empirical model evaluation and hypothesis testing
Jennifer Berz

6. Conclusion
Jennifer Berz

Keywords: Social Sciences, Media Research, Media Management, Corporate Communication/Public Relations

Author(s)
Publisher
Springer
Publication year
2016
Language
en
Edition
1
Category
Society
Format
Ebook
eISBN (PDF)
9783658142940
Printed ISBN
978-3-658-14293-3

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