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Nee, Ines

Managing Negative Word-of-Mouth on Social Media Platforms

Nee, Ines - Managing Negative Word-of-Mouth on Social Media Platforms, ebook

87,65€

Ebook, PDF with Adobe DRM
ISBN: 9783658139988
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Table of contents

1. Relevance of managing online customer reviews
Ines Nee

2. Theoretical foundations
Ines Nee

3. Empirical model validation and hypotheses testing
Ines Nee

4. Conclusion, reflection and outlook
Ines Nee

Keywords: Business and Management, Marketing, Tourism Management

Author(s)
Publisher
Springer
Publication year
2016
Language
en
Edition
1
Series
Innovatives Markenmanagement
Category
Economy
Format
Ebook
eISBN (PDF)
9783658139988
Printed ISBN
978-3-658-13997-1

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