Nee, Ines
Managing Negative Word-of-Mouth on Social Media Platforms
Table of contents
1. Relevance of managing online customer reviews
Ines Nee
2. Theoretical foundations
Ines Nee
3. Empirical model validation and hypotheses testing
Ines Nee
4. Conclusion, reflection and outlook
Ines Nee
Keywords: Business and Management, Marketing, Tourism Management
- Author(s)
- Nee, Ines
- Publisher
- Springer
- Publication year
- 2016
- Language
- en
- Edition
- 1
- Series
- Innovatives Markenmanagement
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783658139988
- Printed ISBN
- 978-3-658-13997-1
