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Koinig, Isabell

Pharmaceutical Advertising as a Source of Consumer Self-Empowerment

Koinig, Isabell - Pharmaceutical Advertising as a Source of Consumer Self-Empowerment, ebook

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ISBN: 9783658131340
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Table of contents

1. Introduction
Isabell Koinig

2. Conceptual Foundations
Isabell Koinig

3. Perceptions of Health and Illness and Their Bodily Relevance
Isabell Koinig

4. Effects of Health Communication and Pharmaceutical Advertising
Isabell Koinig

5. Theoretical Background and Model Development
Isabell Koinig

6. Project Description and Design
Isabell Koinig

7. Conclusion: Discussion of Results, Implications, Limitations, and Recommendations
Isabell Koinig

Keywords: Economics, Health Economics, Emerging Markets/Globalization, Marketing

Author(s)
Publisher
Springer
Publication year
2016
Language
en
Edition
1st ed. 2016
Series
Forschungsgruppe Konsum und Verhalten
Category
Economy
Format
Ebook
eISBN (PDF)
9783658131340
Printed ISBN
978-3-658-13133-3

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