The Influence of Culture and Personality on Customer Satisfaction

1. The Satisfied Customer in International Business – An Introduction
Franziska Krüger

2. Customer Satisfaction, Culture, and Personality – Definition of the Research Variables
Franziska Krüger

3. Study I: The Structure of the Zone of Tolerance Across Countries and Individuals
Franziska Krüger

4. Study II: The Confirmation/Disconfirmation-Paradigm in a Cross-Cultural Perspective – A Study across Countries
Franziska Krüger

5. Summary, Conclusions and Future Outlook
Franziska Krüger

Keywords: Business and Management, International Business, Marketing