Login

Krüger, Franziska

The Influence of Culture and Personality on Customer Satisfaction

Krüger, Franziska - The Influence of Culture and Personality on Customer Satisfaction, ebook

87,65€

Ebook, PDF with Adobe DRM
ISBN: 9783658125578
DRM Restrictions

PrintingNot allowed
Copy to clipboardNot allowed

Table of contents

1. The Satisfied Customer in International Business – An Introduction
Franziska Krüger

2. Customer Satisfaction, Culture, and Personality – Definition of the Research Variables
Franziska Krüger

3. Study I: The Structure of the Zone of Tolerance Across Countries and Individuals
Franziska Krüger

4. Study II: The Confirmation/Disconfirmation-Paradigm in a Cross-Cultural Perspective – A Study across Countries
Franziska Krüger

5. Summary, Conclusions and Future Outlook
Franziska Krüger

Keywords: Business and Management, International Business, Marketing

Author(s)
Publisher
Springer
Publication year
2016
Language
en
Edition
1st ed. 2016
Series
International Management Studies
Category
Economy
Format
Ebook
eISBN (PDF)
9783658125578
Printed ISBN
978-3-658-12556-1

Similar titles