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Kleine-Kalmer, Barbara

Brand Page Attachment

Kleine-Kalmer, Barbara - Brand Page Attachment, ebook

87,65€

Ebook, PDF with Adobe DRM
ISBN: 9783658124397
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Table of contents

1. A Relevance of social networks for brand management
Barbara Kleine-Kalmer

2. B Theoretical foundations
Barbara Kleine-Kalmer

3. C Empirical validation of antecedents and consequences of brand page attachment
Barbara Kleine-Kalmer

4. D Conclusion, reflection and outlook
Barbara Kleine-Kalmer

Keywords: Business and Management, Marketing

Author(s)
Publisher
Springer
Publication year
2016
Language
en
Edition
1st ed. 2016
Series
Innovatives Markenmanagement
Category
Economy
Format
Ebook
eISBN (PDF)
9783658124397
Printed ISBN
978-3-658-12438-0

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