Kleine-Kalmer, Barbara
Brand Page Attachment
Table of contents
1. A Relevance of social networks for brand management
Barbara Kleine-Kalmer
2. B Theoretical foundations
Barbara Kleine-Kalmer
3. C Empirical validation of antecedents and consequences of brand page attachment
Barbara Kleine-Kalmer
4. D Conclusion, reflection and outlook
Barbara Kleine-Kalmer
Keywords: Business and Management, Marketing
- Author(s)
- Kleine-Kalmer, Barbara
- Publisher
- Springer
- Publication year
- 2016
- Language
- en
- Edition
- 1st ed. 2016
- Series
- Innovatives Markenmanagement
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783658124397
- Printed ISBN
- 978-3-658-12438-0
