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Tham, Thorsten

Multisensory Impact of Sport Events

Tham, Thorsten - Multisensory Impact of Sport Events, ebook

103,00€

Ebook, PDF with Adobe DRM
ISBN: 9783658121051
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Table of contents

1. A Holistic multisensory approach as an opportunity for brand management in soccer
Thorsten Tham

2. B Theoretical foundations and development of integrated reference framework
Thorsten Tham

3. C Empirical study of sensory perception and effectiveness during games played by the German soccer club VfL Bochum 1848
Thorsten Tham

4. D Summary and implications
Thorsten Tham

Keywords: Business and Management, Marketing, Sports Economics, Behavioral/Experimental Economics

Author(s)
Publisher
Springer
Publication year
2016
Language
en
Edition
1st ed. 2016
Series
Schriftenreihe der HHL Leipzig Graduate School of Management
Category
Economy
Format
Ebook
eISBN (PDF)
9783658121051
Printed ISBN
978-3-658-12104-4

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