Tham, Thorsten
Multisensory Impact of Sport Events
Table of contents
1. A Holistic multisensory approach as an opportunity for brand management in soccer
Thorsten Tham
2. B Theoretical foundations and development of integrated reference framework
Thorsten Tham
3. C Empirical study of sensory perception and effectiveness during games played by the German soccer club VfL Bochum 1848
Thorsten Tham
4. D Summary and implications
Thorsten Tham
Keywords: Business and Management, Marketing, Sports Economics, Behavioral/Experimental Economics
- Author(s)
- Tham, Thorsten
- Publisher
- Springer
- Publication year
- 2016
- Language
- en
- Edition
- 1st ed. 2016
- Series
- Schriftenreihe der HHL Leipzig Graduate School of Management
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783658121051
- Printed ISBN
- 978-3-658-12104-4
