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Redler, Jörn

Die Store Brand

Redler, Jörn - Die Store Brand, ebook

51,70€

Ebook, PDF with Adobe DRM
ISBN: 9783658097097
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Table of contents

1. Store Brand: Hinführung
Jörn Redler

2. Store Brand und Store Brand Management
Jörn Redler

3. Store Brand Management: Strategische Kernaufgaben
Jörn Redler

4. Store Branding
Jörn Redler

5. Store Brand Management: Gestaltung des Ausdruckssystems
Jörn Redler

6. Store Brand Management: Brand Citizenship
Jörn Redler

7. Store Brand Management: Konsistenz
Jörn Redler

Keywords: Business and Management, Marketing, Trade

Author(s)
Publisher
Springer
Publication year
2018
Language
de
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9783658097097
Printed ISBN
978-3-658-09708-0

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