Redler, Jörn
Die Store Brand
1. Store Brand: Hinführung
Jörn Redler
2. Store Brand und Store Brand Management
Jörn Redler
3. Store Brand Management: Strategische Kernaufgaben
Jörn Redler
4. Store Branding
Jörn Redler
5. Store Brand Management: Gestaltung des Ausdruckssystems
Jörn Redler
6. Store Brand Management: Brand Citizenship
Jörn Redler
7. Store Brand Management: Konsistenz
Jörn Redler
Keywords: Business and Management, Marketing, Trade
- Author(s)
- Redler, Jörn
- Publisher
- Springer
- Publication year
- 2018
- Language
- de
- Edition
- 1
- Page amount
- 11 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783658097097
- Printed ISBN
- 978-3-658-09708-0