Schäfer, Martina
Erfolgsfaktor Corporate Identity
Table of contents
1. Überzeugen mit Corporate Identity – Einführung
Martina Schäfer
2. Was eine Corporate Identity ausmacht
Martina Schäfer
3. Interviews
Martina Schäfer
Keywords: Business and Management, Marketing, Market Research/Competitive Intelligence, Corporate Communication/Public Relations
- Author(s)
- Schäfer, Martina
- Publisher
- Springer
- Publication year
- 2014
- Language
- de
- Edition
- 2014
- Series
- essentials
- Page amount
- 11 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783658079864
- Printed ISBN
- 978-3-658-07985-7