Kreutzer, Ralf T.
Internal Branding
Table of contents
1. Kennzeichnung von Internal Branding
Ralf T. Kreutzer
2. Konzept zur Schaffung des Internal Branding
Ralf T. Kreutzer
Keywords: Business and Management, Marketing, Human Resource Management, Business Strategy/Leadership
- Author(s)
- Kreutzer, Ralf T.
- Publisher
- Springer
- Publication year
- 2014
- Language
- de
- Edition
- 2014
- Series
- essentials
- Page amount
- 11 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783658068899
- Printed ISBN
- 978-3-658-06888-2