Preuss, Christoph
Retail Marketing and Sales Performance
Table of contents
1. Introduction
Christoph Preuss
2. Retail marketing, concepts and research model
Christoph Preuss
3. Methodology and methods
Christoph Preuss
4. Results
Christoph Preuss
5. Discussion of results
Christoph Preuss
Keywords: Economics/Management Science, Marketing, Management/Business for Professionals, Sales/Distribution/Call Center/Customer Service
- Author(s)
- Preuss, Christoph
- Publisher
- Springer
- Publication year
- 2014
- Language
- en
- Edition
- 2014
- Page amount
- 24 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783658046309
