Kastner, Olga Louisa
When Luxury Meets Art
Table of contents
1. Introduction
Olga Louisa Kastner
2. Basics
Olga Louisa Kastner
3. Attributes of Luxury Brand-Art Collaborations
Olga Louisa Kastner
4. Typology of Luxury Brand-Art Collaborations
Olga Louisa Kastner
5. Closing remarks
Olga Louisa Kastner
Keywords: Economics/Management Science, Marketing, Market Research
- Author(s)
- Kastner, Olga Louisa
- Publisher
- Springer
- Publication year
- 2014
- Language
- en
- Edition
- 2014
- Series
- BestMasters
- Page amount
- 11 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783658045760