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Schwaighofer, Verena

Tourist Destination Images and Local Culture

Schwaighofer, Verena - Tourist Destination Images and Local Culture, ebook

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Ebook, PDF with Adobe DRM
ISBN: 9783658045210
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Table of contents

1. Introduction
Verena Schwaighofer

2. Image and destination brands
Verena Schwaighofer

3. The United Arab Emirates
Verena Schwaighofer

4. The image of the United Arab Emirates
Verena Schwaighofer

5. A cultural perspective
Verena Schwaighofer

6. Theoretical orientation
Verena Schwaighofer

7. The empirical research methodology
Verena Schwaighofer

8. The qualitative media analysis
Verena Schwaighofer

9. The qualitative interviews
Verena Schwaighofer

10. Data analysis and research findings
Verena Schwaighofer

11. Discussion and Conclusion
Verena Schwaighofer

Keywords: Economics/Management Science, Marketing, Management/Business for Professionals, Innovation/Technology Management

Author(s)
Publisher
Springer
Publication year
2014
Language
en
Edition
2014
Series
BestMasters
Category
Economy
Format
Ebook
eISBN (PDF)
9783658045210

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