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Hewing, Michael

Business Process Blueprinting

Hewing, Michael - Business Process Blueprinting, ebook

80,80€

Ebook, PDF with Adobe DRM
ISBN: 9783658037291
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Table of contents

1. Introduction
Michael Hewing

2. Research Concept
Michael Hewing

3. Customer Orientation and the Diffusion of process-based Approaches in Marketing and BPM
Michael Hewing

4. A Blueprint of the Customer – Design of a Method for an extended View on Customer Processes in BPM
Michael Hewing

5. Evaluation of Business Process Blueprinting: a Case Study on the Application of the Method to the “BIOTRONIK Home Monitoring®” Service
Michael Hewing

6. Limitations and Development Perspectives
Michael Hewing

7. Conclusion
Michael Hewing

Keywords: Economics/Management Science, Business Information Systems, Marketing

Author(s)
Publisher
Springer
Publication year
2014
Language
en
Edition
2014
Category
Economy
Format
Ebook
eISBN (PDF)
9783658037291

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