Hewing, Michael
Business Process Blueprinting
1. Introduction
Michael Hewing
2. Research Concept
Michael Hewing
3. Customer Orientation and the Diffusion of process-based Approaches in Marketing and BPM
Michael Hewing
4. A Blueprint of the Customer – Design of a Method for an extended View on Customer Processes in BPM
Michael Hewing
5. Evaluation of Business Process Blueprinting: a Case Study on the Application of the Method to the “BIOTRONIK Home Monitoring®” Service
Michael Hewing
6. Limitations and Development Perspectives
Michael Hewing
7. Conclusion
Michael Hewing
Keywords: Economics/Management Science, Business Information Systems, Marketing
- Author(s)
- Hewing, Michael
- Publisher
- Springer
- Publication year
- 2014
- Language
- en
- Edition
- 2014
- Page amount
- 17 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783658037291