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Klapdor, Sebastian

Effectiveness of Online Marketing Campaigns

Klapdor, Sebastian - Effectiveness of Online Marketing Campaigns, ebook

67,65€

Ebook, PDF with Adobe DRM
ISBN: 9783658017323
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Table of contents

1. Introduction
Sebastian Klapdor

2. Overview on Online Advertising
Sebastian Klapdor

3. Existing Research and Conceptual Foundations
Sebastian Klapdor

4. Study I: Effectiveness of Multichannel Online Advertising
Sebastian Klapdor

5. Study II: Effectiveness of Search Engine Advertising
Sebastian Klapdor

6. Conclusion, Implications, and Outlook
Sebastian Klapdor

Keywords: Economics/Management Science, Marketing

Author(s)
Publisher
Springer
Publication year
2013
Language
en
Edition
2013
Page amount
22 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9783658017323

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