Login

Klapdor, Sebastian

Effectiveness of Online Marketing Campaigns

Klapdor, Sebastian - Effectiveness of Online Marketing Campaigns, ebook

76,25€

Ebook, PDF with Adobe DRM
ISBN: 9783658017323
DRM Restrictions

PrintingNot allowed
Copy to clipboardNot allowed

Table of contents

1. Introduction
Sebastian Klapdor

2. Overview on Online Advertising
Sebastian Klapdor

3. Existing Research and Conceptual Foundations
Sebastian Klapdor

4. Study I: Effectiveness of Multichannel Online Advertising
Sebastian Klapdor

5. Study II: Effectiveness of Search Engine Advertising
Sebastian Klapdor

6. Conclusion, Implications, and Outlook
Sebastian Klapdor

Keywords: Economics/Management Science, Marketing

Author(s)
Publisher
Springer
Publication year
2013
Language
en
Edition
2013
Page amount
22 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9783658017323

Similar titles