Klapdor, Sebastian
Effectiveness of Online Marketing Campaigns
1. Introduction
Sebastian Klapdor
2. Overview on Online Advertising
Sebastian Klapdor
3. Existing Research and Conceptual Foundations
Sebastian Klapdor
4. Study I: Effectiveness of Multichannel Online Advertising
Sebastian Klapdor
5. Study II: Effectiveness of Search Engine Advertising
Sebastian Klapdor
6. Conclusion, Implications, and Outlook
Sebastian Klapdor
Keywords: Economics/Management Science, Marketing
- Author(s)
- Klapdor, Sebastian
- Publisher
- Springer
- Publication year
- 2013
- Language
- en
- Edition
- 2013
- Page amount
- 22 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783658017323