Berg, Bettina
Retail Branding and Store Loyalty
1. Introduction
Bettina Berg
2. Study 1: Reciprocal Effects of the Corporate Reputation and Store Equity of Retailers
Bettina Berg
3. Study 2: Retail Branding and Local Competition: The Importance of Retail Brand Equity and Store Accessibility for Store Loyalty in Local Competition
Bettina Berg
4. Study 3: International Transfer and Perception of Retail Formats: A Comparison Study in Germany and Romania
Bettina Berg
5. Final Remarks
Bettina Berg
Keywords: Economics/Management Science, Marketing
- Author(s)
- Berg, Bettina
- Publisher
- Springer
- Publication year
- 2014
- Language
- en
- Edition
- 2014
- Series
- Handel und Internationales Marketing / Retailing and International Marketing
- Page amount
- 19 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783658015961