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Berg, Bettina

Retail Branding and Store Loyalty

Berg, Bettina - Retail Branding and Store Loyalty, ebook

76,25€

Ebook, PDF with Adobe DRM
ISBN: 9783658015961
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Table of contents

1. Introduction
Bettina Berg

2. Study 1: Reciprocal Effects of the Corporate Reputation and Store Equity of Retailers
Bettina Berg

3. Study 2: Retail Branding and Local Competition: The Importance of Retail Brand Equity and Store Accessibility for Store Loyalty in Local Competition
Bettina Berg

4. Study 3: International Transfer and Perception of Retail Formats: A Comparison Study in Germany and Romania
Bettina Berg

5. Final Remarks
Bettina Berg

Keywords: Economics/Management Science, Marketing

Author(s)
Publisher
Springer
Publication year
2014
Language
en
Edition
2014
Series
Handel und Internationales Marketing / Retailing and International Marketing
Category
Economy
Format
Ebook
eISBN (PDF)
9783658015961

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