Login

Sonnenburg, Stephan

Branded Spaces

Sonnenburg, Stephan - Branded Spaces, ebook

44,65€

Ebook, PDF with Adobe DRM
ISBN: 9783658015619
DRM Restrictions

PrintingNot allowed
Copy to clipboardNot allowed

Table of contents

1. Approaching Branded Spaces
Stephan Sonnenburg, Laura Baker

2. The 4D Model of Place Brand Management
Melodena Stephens Balakrishnan, Greg Kerr

3. Architecture and the Destination Image: Something Familiar, Something New, Something Virtual, Something True
Jan Specht

4. Branding Views Marketing: Lessons to Learn for Destination Management
Werner Gronau, Nicholas Adjouri

5. The Possibility of a Social Imaginary: Public Housing as a Tool for City Branding
Michael Klein, Andreas Rumpfhuber

6. Corporate Branded Spaces: A Glance at Today’s Diversity and Some Historic Origins
Louise Bielzer

7. Brand Value in Real Estate: The Financial Contribution of Property Brands
Bernd Ankenbrand, Sven Mussler, Timo Mussler

8. Naming Rights for Sports Stadiums: Sponsor versus Club – Who Makes the Proper Brand?
Thomas Bezold

9. The Branded Experience: Decoding the Spatial Configuration of Flagship Stores
Garyfalia Palaiologou, Alan Penn

10. Applying Theory of Branding Synergy on Consumer Experience and Spatial Design: A Case Study
Erica Liu

11. Heimatklänge: The Conceptual Design of Branded Spaces by Means of Sonic Branding
Sonja Kastner

12. South Tyrol: Destinations Can Be Brands Too
Christoph Engl

13. A Guggenheim in Every City?
Antti Vihinen

14. AAALBANIA: Possibilities and Limitations of Nation Branding Using the Example of Albania
Jörg Dauscher, Frank Otto Dietrich, Ralf Schmidt-Bleeker

15. Branded Space; Branded Consumers: Spaces for Consumption and the Uncomfortable Consequences of Complicit Communality
Steven Miles

16. Cannibal Architecture Hates BANANAs: Post-Communist Rebranding of Historical Sites
Florin Mureşanu, Monica Mureşanu

17. Syntax of Intervention in Historically Significant Public Open Urban Spaces
Stefanie Leontiadis

18. Branding as Enabling Knowledge Creation: The Role of Space and Cognition in Branding Processes
Markus F. Peschl, Thomas Fundneider

Keywords: Social Sciences, Organizational Studies, Economic Sociology

Author(s)
 
Publisher
Springer
Publication year
2013
Language
en
Edition
2013
Series
Management – Culture – Interpretation
Page amount
7 pages
Category
Society
Format
Ebook
eISBN (PDF)
9783658015619

Similar titles