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Sonnenburg, Stephan

Branded Spaces

Sonnenburg, Stephan - Branded Spaces, ebook

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ISBN: 9783658015619
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Table of contents

1. Approaching Branded Spaces
Stephan Sonnenburg, Laura Baker

2. The 4D Model of Place Brand Management
Melodena Stephens Balakrishnan, Greg Kerr

3. Architecture and the Destination Image: Something Familiar, Something New, Something Virtual, Something True
Jan Specht

4. Branding Views Marketing: Lessons to Learn for Destination Management
Werner Gronau, Nicholas Adjouri

5. The Possibility of a Social Imaginary: Public Housing as a Tool for City Branding
Michael Klein, Andreas Rumpfhuber

6. Corporate Branded Spaces: A Glance at Today’s Diversity and Some Historic Origins
Louise Bielzer

7. Brand Value in Real Estate: The Financial Contribution of Property Brands
Bernd Ankenbrand, Sven Mussler, Timo Mussler

8. Naming Rights for Sports Stadiums: Sponsor versus Club – Who Makes the Proper Brand?
Thomas Bezold

9. The Branded Experience: Decoding the Spatial Configuration of Flagship Stores
Garyfalia Palaiologou, Alan Penn

10. Applying Theory of Branding Synergy on Consumer Experience and Spatial Design: A Case Study
Erica Liu

11. Heimatklänge: The Conceptual Design of Branded Spaces by Means of Sonic Branding
Sonja Kastner

12. South Tyrol: Destinations Can Be Brands Too
Christoph Engl

13. A Guggenheim in Every City?
Antti Vihinen

14. AAALBANIA: Possibilities and Limitations of Nation Branding Using the Example of Albania
Jörg Dauscher, Frank Otto Dietrich, Ralf Schmidt-Bleeker

15. Branded Space; Branded Consumers: Spaces for Consumption and the Uncomfortable Consequences of Complicit Communality
Steven Miles

16. Cannibal Architecture Hates BANANAs: Post-Communist Rebranding of Historical Sites
Florin Mureşanu, Monica Mureşanu

17. Syntax of Intervention in Historically Significant Public Open Urban Spaces
Stefanie Leontiadis

18. Branding as Enabling Knowledge Creation: The Role of Space and Cognition in Branding Processes
Markus F. Peschl, Thomas Fundneider

Keywords: Social Sciences, Organizational Studies, Economic Sociology

Author(s)
 
Publisher
Springer
Publication year
2013
Language
en
Edition
2013
Series
Management – Culture – Interpretation
Category
Society
Format
Ebook
eISBN (PDF)
9783658015619

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