Sonnenburg, Stephan
Branded Spaces
1. Approaching Branded Spaces
Stephan Sonnenburg, Laura Baker
2. The 4D Model of Place Brand Management
Melodena Stephens Balakrishnan, Greg Kerr
3. Architecture and the Destination Image: Something Familiar, Something New, Something Virtual, Something True
Jan Specht
4. Branding Views Marketing: Lessons to Learn for Destination Management
Werner Gronau, Nicholas Adjouri
5. The Possibility of a Social Imaginary: Public Housing as a Tool for City Branding
Michael Klein, Andreas Rumpfhuber
6. Corporate Branded Spaces: A Glance at Today’s Diversity and Some Historic Origins
Louise Bielzer
7. Brand Value in Real Estate: The Financial Contribution of Property Brands
Bernd Ankenbrand, Sven Mussler, Timo Mussler
8. Naming Rights for Sports Stadiums: Sponsor versus Club – Who Makes the Proper Brand?
Thomas Bezold
9. The Branded Experience: Decoding the Spatial Configuration of Flagship Stores
Garyfalia Palaiologou, Alan Penn
10. Applying Theory of Branding Synergy on Consumer Experience and Spatial Design: A Case Study
Erica Liu
11. Heimatklänge: The Conceptual Design of Branded Spaces by Means of Sonic Branding
Sonja Kastner
12. South Tyrol: Destinations Can Be Brands Too
Christoph Engl
13. A Guggenheim in Every City?
Antti Vihinen
14. AAALBANIA: Possibilities and Limitations of Nation Branding Using the Example of Albania
Jörg Dauscher, Frank Otto Dietrich, Ralf Schmidt-Bleeker
15. Branded Space; Branded Consumers: Spaces for Consumption and the Uncomfortable Consequences of Complicit Communality
Steven Miles
16. Cannibal Architecture Hates BANANAs: Post-Communist Rebranding of Historical Sites
Florin Mureşanu, Monica Mureşanu
17. Syntax of Intervention in Historically Significant Public Open Urban Spaces
Stefanie Leontiadis
18. Branding as Enabling Knowledge Creation: The Role of Space and Cognition in Branding Processes
Markus F. Peschl, Thomas Fundneider
Keywords: Social Sciences, Organizational Studies, Economic Sociology
- Author(s)
- Sonnenburg, Stephan
- Baker, Laura
- Publisher
- Springer
- Publication year
- 2013
- Language
- en
- Edition
- 2013
- Series
- Management – Culture – Interpretation
- Page amount
- 7 pages
- Category
- Society
- Format
- Ebook
- eISBN (PDF)
- 9783658015619