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Elsner, Stefan

Retail Internationalization

Elsner, Stefan - Retail Internationalization, ebook

76,25€

Ebook, PDF with Adobe DRM
ISBN: 9783658010966
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Table of contents

1. Introduction
Stefan Elsner

2. Study 1 – Effects of Institutionalized Entry Modes on Entry Mode Choices
Stefan Elsner

3. Study 2 – Transferring the Retail Format Successfully into Foreign Countries
Stefan Elsner

4. Study 3 – Successful Organization and Coordination of International Retail Activities
Stefan Elsner

5. Final Remarks
Stefan Elsner

Keywords: Economics/Management Science, Marketing

Author(s)
Publisher
Springer
Publication year
2014
Language
en
Edition
2014
Series
Handel und Internationales Marketing / Retailing and International Marketing
Page amount
21 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9783658010966

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