Elsner, Stefan
Retail Internationalization
Table of contents
1. Introduction
Stefan Elsner
2. Study 1 – Effects of Institutionalized Entry Modes on Entry Mode Choices
Stefan Elsner
3. Study 2 – Transferring the Retail Format Successfully into Foreign Countries
Stefan Elsner
4. Study 3 – Successful Organization and Coordination of International Retail Activities
Stefan Elsner
5. Final Remarks
Stefan Elsner
Keywords: Economics/Management Science, Marketing
- Author(s)
- Elsner, Stefan
- Publisher
- Springer
- Publication year
- 2014
- Language
- en
- Edition
- 2014
- Series
- Handel und Internationales Marketing / Retailing and International Marketing
- Page amount
- 21 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783658010966
