Lis, Bettina
Digitales Empfehlungsmarketing
Table of contents
1. Einleitung
Bettina Lis, Simon Korchmar
2. Die klassische Mundpropaganda (Word- of-Mouth)
Bettina Lis, Simon Korchmar
3. Die digitale Mundpropaganda (Electronic Word-of-Mouth)
Bettina Lis, Simon Korchmar
4. Glaubwürdigkeit
Bettina Lis, Simon Korchmar
5. Kommunikator
Bettina Lis, Simon Korchmar
6. Botschaft
Bettina Lis, Simon Korchmar
7. Normative soziale Einflüsse
Bettina Lis, Simon Korchmar
8. Fazit
Bettina Lis, Simon Korchmar
Keywords: Economics/Management Science, Media Management, Media Research, Communication Studies, e-Commerce/e-business
- Author(s)
- Lis, Bettina
- Korchmar, Simon
- Publisher
- Springer
- Publication year
- 2013
- Language
- de
- Edition
- 2013
- Page amount
- 1 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783658010089
