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Lis, Bettina

Digitales Empfehlungsmarketing

Lis, Bettina - Digitales Empfehlungsmarketing, ebook

25,60€

Ebook, PDF with Adobe DRM
ISBN: 9783658010089
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Table of contents

1. Einleitung
Bettina Lis, Simon Korchmar

2. Die klassische Mundpropaganda (Word- of-Mouth)
Bettina Lis, Simon Korchmar

3. Die digitale Mundpropaganda (Electronic Word-of-Mouth)
Bettina Lis, Simon Korchmar

4. Glaubwürdigkeit
Bettina Lis, Simon Korchmar

5. Kommunikator
Bettina Lis, Simon Korchmar

6. Botschaft
Bettina Lis, Simon Korchmar

7. Normative soziale Einflüsse
Bettina Lis, Simon Korchmar

8. Fazit
Bettina Lis, Simon Korchmar

Keywords: Economics/Management Science, Media Management, Media Research, Communication Studies, e-Commerce/e-business

Author(s)
 
Publisher
Springer
Publication year
2013
Language
de
Edition
2013
Category
Economy
Format
Ebook
eISBN (PDF)
9783658010089

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