Christiaans, Lena
International Employer Brand Management
Table of contents
1. Introduction
Lena Christiaans
2. Theoretical Background and Literature Review
Lena Christiaans
3. Conceptual Framework and Deduction of Hypotheses
Lena Christiaans
4. Research Methodology and Data Basis
Lena Christiaans
5. Empirical Analysis and Hypothesis Testing
Lena Christiaans
6. Discussion of Empirical Findings
Lena Christiaans
Keywords: Economics/Management Science, Marketing, Economics/Management Science, general, Entrepreneurship
- Author(s)
- Christiaans, Lena
- Publisher
- Springer
- Publication year
- 2013
- Language
- en
- Edition
- 2013
- Page amount
- 1 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783658004569
