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Shin, Kwang-Yong

The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model

Shin, Kwang-Yong - The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model, ebook

65,55€

Ebook, PDF with Adobe DRM
ISBN: 9783642380914
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Table of contents

Part I. Introduction

1. Theory of IMC Strategy
Kwang-Yong Shin

2. The Object of IMC: Stakeholders
Kwang-Yong Shin

3. The Executor of IMC: The Marcom Manager
Kwang-Yong Shin

Part II. IMC Organization

4. Researches on IMC Organization
Kwang-Yong Shin

Part III. IMC Implementation

5. The Function of Marcom Manager: Integrating Scope
Kwang-Yong Shin

6. The Function of Marcom Manager: Communication Scope
Kwang-Yong Shin

7. Marcom Manager Working Model
Kwang-Yong Shin

Keywords: Economics/Management Science, Marketing, Business/Management Science, general

Author(s)
Publisher
Springer
Publication year
2013
Language
en
Edition
2013
Series
SpringerBriefs in Business
Category
Economy
Format
Ebook
eISBN (PDF)
9783642380914

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