Login

Krüger, Ralph

Brand Growth Barriers

Krüger, Ralph - Brand Growth Barriers, ebook

80,80€

Ebook, PDF with Adobe DRM
ISBN: 9783642371080
DRM Restrictions

PrintingNot allowed
Copy to clipboardNot allowed

Table of contents

1. The Wonderful World of Growing Brands
Ralph Krüger, Andreas Stumpf

2. Requirements of Growth-Oriented Brand Management
Ralph Krüger, Andreas Stumpf

3. Identifying Growth Barriers
Ralph Krüger, Andreas Stumpf

4. Understanding Growth Barriers
Ralph Krüger, Andreas Stumpf

5. Overcoming Growth Barriers
Ralph Krüger, Andreas Stumpf

6. Planning, Forecasting and Monitoring Growth
Ralph Krüger, Andreas Stumpf

Keywords: Economics/Management Science, Marketing, Business Strategy/Leadership, Sales/Distribution/Call Center/Customer Service, Market Research, Organization/Planning

Author(s)
 
Publisher
Springer
Publication year
2013
Language
en
Edition
2013
Series
Management for Professionals
Category
Economy
Format
Ebook
eISBN (PDF)
9783642371080

Similar titles