Krüger, Ralph
Brand Growth Barriers
Table of contents
1. The Wonderful World of Growing Brands
Ralph Krüger, Andreas Stumpf
2. Requirements of Growth-Oriented Brand Management
Ralph Krüger, Andreas Stumpf
3. Identifying Growth Barriers
Ralph Krüger, Andreas Stumpf
4. Understanding Growth Barriers
Ralph Krüger, Andreas Stumpf
5. Overcoming Growth Barriers
Ralph Krüger, Andreas Stumpf
6. Planning, Forecasting and Monitoring Growth
Ralph Krüger, Andreas Stumpf
Keywords: Economics/Management Science, Marketing, Business Strategy/Leadership, Sales/Distribution/Call Center/Customer Service, Market Research, Organization/Planning
- Author(s)
- Krüger, Ralph
- Stumpf, Andreas
- Publisher
- Springer
- Publication year
- 2013
- Language
- en
- Edition
- 2013
- Series
- Management for Professionals
- Page amount
- 14 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783642371080
