Søilen, Klaus Solberg
Exhibit Marketing and Trade Show Intelligence
Table of contents
1. Integrated Marketing Communications (IMC)
Klaus Solberg Søilen
2. Booth Staff Behaviour
Klaus Solberg Søilen
3. Booth Design and Marketing Materials
Klaus Solberg Søilen
4. Pre-show Planning
Klaus Solberg Søilen
5. Post-show Follow-up
Klaus Solberg Søilen
6. Trade Show Intelligence
Klaus Solberg Søilen
Keywords: Economics/Management Science, Marketing, Media Management, Market Research
- Author(s)
- Søilen, Klaus Solberg
- Publisher
- Springer
- Publication year
- 2013
- Language
- en
- Edition
- 2013
- Series
- Management for Professionals
- Page amount
- 41 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783642367939
