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Søilen, Klaus Solberg

Exhibit Marketing and Trade Show Intelligence

Søilen, Klaus Solberg - Exhibit Marketing and Trade Show Intelligence, ebook

80,80€

Ebook, PDF with Adobe DRM
ISBN: 9783642367939
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Table of contents

1. Integrated Marketing Communications (IMC)
Klaus Solberg Søilen

2. Booth Staff Behaviour
Klaus Solberg Søilen

3. Booth Design and Marketing Materials
Klaus Solberg Søilen

4. Pre-show Planning
Klaus Solberg Søilen

5. Post-show Follow-up
Klaus Solberg Søilen

6. Trade Show Intelligence
Klaus Solberg Søilen

Keywords: Economics/Management Science, Marketing, Media Management, Market Research

Author(s)
Publisher
Springer
Publication year
2013
Language
en
Edition
2013
Series
Management for Professionals
Page amount
41 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9783642367939

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