Transnational Marketing and Transnational Consumers

1. Transnationalisation and Transnational Marketing Strategy
Ibrahim Sirkeci

2. Transnationals: Transnational Consumers and Transnational Mobile Consumers
Ibrahim Sirkeci

3. Mobility and the Transnationals
Ibrahim Sirkeci

4. Targeting and Reaching Transnationals and Transnational Mobiles
Ibrahim Sirkeci

5. Conclusions
Ibrahim Sirkeci

Keywords: Economics/Management Science, Marketing, Emerging Markets/Globalization, Innovation/Technology Management, Business Strategy/Leadership