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Sirkeci, Ibrahim

Transnational Marketing and Transnational Consumers

Sirkeci, Ibrahim - Transnational Marketing and Transnational Consumers, ebook

65,55€

Ebook, PDF with Adobe DRM
ISBN: 9783642367755
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Table of contents

1. Transnationalisation and Transnational Marketing Strategy
Ibrahim Sirkeci

2. Transnationals: Transnational Consumers and Transnational Mobile Consumers
Ibrahim Sirkeci

3. Mobility and the Transnationals
Ibrahim Sirkeci

4. Targeting and Reaching Transnationals and Transnational Mobiles
Ibrahim Sirkeci

5. Conclusions
Ibrahim Sirkeci

Keywords: Economics/Management Science, Marketing, Emerging Markets/Globalization, Innovation/Technology Management, Business Strategy/Leadership

Author(s)
Publisher
Springer
Publication year
2013
Language
en
Edition
2013
Series
SpringerBriefs in Business
Category
Economy
Format
Ebook
eISBN (PDF)
9783642367755

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