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Dietrich, Frank Otto

Narrative Brand Planning

Dietrich, Frank Otto - Narrative Brand Planning, ebook

29,45€

Ebook, PDF with Adobe DRM
ISBN: 9783642329203
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Table of contents

1. Einleitung: Marken sind Gespräche
Frank Otto Dietrich, Ralf Schmidt-Bleeker

2. Our World is a Narrative World
Frank Otto Dietrich, Ralf Schmidt-Bleeker

3. Narration und Konflikt
Frank Otto Dietrich, Ralf Schmidt-Bleeker

4. Narrative Brand Planning in drei Schritten
Frank Otto Dietrich, Ralf Schmidt-Bleeker

5. Zusammenfassung und Ausblick: Der neue Horizont des Marketings
Frank Otto Dietrich, Ralf Schmidt-Bleeker

Keywords: Economics/Management Science, Marketing, Sales/Distribution/Call Center/Customer Service, Public Relations

Author(s)
 
Publisher
Springer
Publication year
2013
Language
de
Edition
2013
Category
Economy
Format
Ebook
eISBN (PDF)
9783642329203

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