Homburg, Christian
Sales Excellence
1. The Drive for Systematic Sales Management: The Sales Excellence Approach as a Roadmap
Christian Homburg, Heiko Schäfer, Janna Schneider
2. Customers: The Focus of the Sales Strategy
Christian Homburg, Heiko Schäfer, Janna Schneider
3. Competitive Advantages: Quicker, Higher, Farther. . .
Christian Homburg, Heiko Schäfer, Janna Schneider
4. Sales Channels and Sales Partners: Designing the Route to the Customer
Christian Homburg, Heiko Schäfer, Janna Schneider
5. Price Policy: The Price Is Right. . .
Christian Homburg, Heiko Schäfer, Janna Schneider
6. A Framework of Figures for the Sales Strategy: Targets and Resources
Christian Homburg, Heiko Schäfer, Janna Schneider
7. Sales Organization: Successfully Designing Structures and Processes
Christian Homburg, Heiko Schäfer, Janna Schneider
8. Planning and Controlling: The Middle Ground Between “Flying Blind” and “Graveyards of Numbers”
Christian Homburg, Heiko Schäfer, Janna Schneider
9. Personnel Management: The Poor Cousin of Sales
Christian Homburg, Heiko Schäfer, Janna Schneider
10. Culture in Sales: The Power of Unwritten Laws
Christian Homburg, Heiko Schäfer, Janna Schneider
11. Basis for Understanding Information Systems
Christian Homburg, Heiko Schäfer, Janna Schneider
12. The Customer: The Unknown Factor?
Christian Homburg, Heiko Schäfer, Janna Schneider
13. Competitor Information: Know Your Opponent
Christian Homburg, Heiko Schäfer, Janna Schneider
14. The Market: Identify Trends at an Early Stage
Christian Homburg, Heiko Schäfer, Janna Schneider
15. Information About Internal Processes: Sand in the Wheels?
Christian Homburg, Heiko Schäfer, Janna Schneider
16. CRM and CAS: Signposts in the Information Jungle
Christian Homburg, Heiko Schäfer, Janna Schneider
17. The Salesperson Personality: Of Know-It-Alls, Socializers and Allrounders
Christian Homburg, Heiko Schäfer, Janna Schneider
18. Rounding Out Relationship Management: Trade Shows, Call Centers, Internet
Christian Homburg, Heiko Schäfer, Janna Schneider
19. Customer Retention Management: Making the Customer a “Fan”
Christian Homburg, Heiko Schäfer, Janna Schneider
20. Key Account Management: The Close Cooperation with Important Customers
Christian Homburg, Heiko Schäfer, Janna Schneider
21. Relationship Modeling: The Business Relationship Firmly Under Control
Christian Homburg, Heiko Schäfer, Janna Schneider
Keywords: Economics/Management Science, Sales/Distribution/Call Center/Customer Service, Marketing, Management/Business for Professionals
- Author(s)
- Homburg, Christian
- Schneider, Janna
- Schäfer, Heiko
- Publisher
- Springer
- Publication year
- 2012
- Language
- en
- Edition
- 2013
- Series
- Management for Professionals
- Page amount
- 332 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783642291692
- Printed ISBN
- 978-3-642-29168-5