Helm, Sabrina
Reputation Management
1. Corporate Reputation: An Introduction to a Complex Construct
Sabrina Helm
2. Reputation Management
Kerstin Liehr-Gobbers, Christopher Storck
3. Overview
Sabrina Helm, Kerstin Liehr-Gobbers, Christopher Storck
4. How to Approach Reputation
Kerstin Liehr-Gobbers, Christopher Storck
5. Reputation: A Sociological View
Stephan Voswinkel
6. Identity, Image and Reputation
Nuno Zarco Camara
7. Corporate Branding and Corporate Reputation: Divided by a Shared Purpose?
Claudia Fisher-Buttinger, Christine Vallaster
8. Reputation in Relationships
Kevin Money, Carola Hillenbrand, Steve Downing
9. Overview
Sabrina Helm, Kerstin Liehr-Gobbers, Christopher Storck
10. How to Measure Reputation
Kerstin Liehr-Gobbers, Christopher Storck
11. Challenges in Measuring Corporate Reputation
Sabrina Helm, Christian Klode
12. Measuring Media Corporate Reputations
Grahame Dowling, Warren Weeks
13. Reputation Management in Different Stakeholder Groups
Lars Fiedler
14. Customer-Based Corporate Reputation: Introducing a New Segmentation Criterion
Gianfranco Walsh, Sharon E. Beatty, Betsy Bugg Holloway
15. Financial Impacts of Corporate Reputation
Esther Quevedo Puente, Juan B. Delgado García, Juan M. Fuente Sabaté
16. Overview
Sabrina Helm, Kerstin Liehr-Gobbers, Christopher Storck
17. How to Manage Reputation
Kerstin Liehr-Gobbers, Christopher Storck
18. Integrated Reputation Analysis at Daimler
Sabine A. Einwiller, Michael M. Kuhn
19. Reputation Management at Coca-Cola and Beyond
Michael Stopford
20. Corporate Reputation and Stock Market Behavior
Claudia Gabbioneta, Pietro Mazzola, Davide Ravasi
21. Overview
Sabrina Helm, Kerstin Liehr-Gobbers, Christopher Storck
22. Future Trends of Corporate Reputation Management
Kerstin Liehr-Gobbers, Christopher Storck
23. Corporate Reputation Risk: Creating an Audit Trail
Carl Brønn, Grahame Dowling
24. Corporate Responsibility Reporting Reloaded: The New ESG-Reporting Imperative
Ralf Frank, Dieter W. Horst
25. Personalization of Corporate Coverage
Frank Brettschneider, Matthias Vollbracht
Keywords: Economics/Management Science, Management/Business for Professionals, Marketing
- Author(s)
- Helm, Sabrina
- Liehr-Gobbers, Kerstin
- Storck, Christopher
- Publisher
- Springer
- Publication year
- 2011
- Language
- en
- Edition
- 1
- Series
- Management for Professionals
- Page amount
- 7 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783642192661