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Helm, Sabrina

Reputation Management

Helm, Sabrina - Reputation Management, ebook

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Ebook, PDF with Adobe DRM
ISBN: 9783642192661
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Table of contents

1. Corporate Reputation: An Introduction to a Complex Construct
Sabrina Helm

2. Reputation Management
Kerstin Liehr-Gobbers, Christopher Storck

3. Overview
Sabrina Helm, Kerstin Liehr-Gobbers, Christopher Storck

4. How to Approach Reputation
Kerstin Liehr-Gobbers, Christopher Storck

5. Reputation: A Sociological View
Stephan Voswinkel

6. Identity, Image and Reputation
Nuno Zarco Camara

7. Corporate Branding and Corporate Reputation: Divided by a Shared Purpose?
Claudia Fisher-Buttinger, Christine Vallaster

8. Reputation in Relationships
Kevin Money, Carola Hillenbrand, Steve Downing

9. Overview
Sabrina Helm, Kerstin Liehr-Gobbers, Christopher Storck

10. How to Measure Reputation
Kerstin Liehr-Gobbers, Christopher Storck

11. Challenges in Measuring Corporate Reputation
Sabrina Helm, Christian Klode

12. Measuring Media Corporate Reputations
Grahame Dowling, Warren Weeks

13. Reputation Management in Different Stakeholder Groups
Lars Fiedler

14. Customer-Based Corporate Reputation: Introducing a New Segmentation Criterion
Gianfranco Walsh, Sharon E. Beatty, Betsy Bugg Holloway

15. Financial Impacts of Corporate Reputation
Esther Quevedo Puente, Juan B. Delgado García, Juan M. Fuente Sabaté

16. Overview
Sabrina Helm, Kerstin Liehr-Gobbers, Christopher Storck

17. How to Manage Reputation
Kerstin Liehr-Gobbers, Christopher Storck

18. Integrated Reputation Analysis at Daimler
Sabine A. Einwiller, Michael M. Kuhn

19. Reputation Management at Coca-Cola and Beyond
Michael Stopford

20. Corporate Reputation and Stock Market Behavior
Claudia Gabbioneta, Pietro Mazzola, Davide Ravasi

21. Overview
Sabrina Helm, Kerstin Liehr-Gobbers, Christopher Storck

22. Future Trends of Corporate Reputation Management
Kerstin Liehr-Gobbers, Christopher Storck

23. Corporate Reputation Risk: Creating an Audit Trail
Carl Brønn, Grahame Dowling

24. Corporate Responsibility Reporting Reloaded: The New ESG-Reporting Imperative
Ralf Frank, Dieter W. Horst

25. Personalization of Corporate Coverage
Frank Brettschneider, Matthias Vollbracht

Keywords: Economics/Management Science, Management/Business for Professionals, Marketing

Author(s)
 
 
Publisher
Springer
Publication year
2011
Language
en
Edition
1
Series
Management for Professionals
Category
Economy
Format
Ebook
eISBN (PDF)
9783642192661

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