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Coletti, Paolo

Mass Customization

Coletti, Paolo - Mass Customization, ebook

80,80€

Ebook, PDF with Adobe DRM
ISBN: 9783642183904
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Table of contents

1. The Need for Personalisation
Paolo Coletti, Thomas Aichner

2. Mass Customization
Paolo Coletti, Thomas Aichner

3. Empirical Investigation
Paolo Coletti, Thomas Aichner

4. Conclusions
Paolo Coletti, Thomas Aichner

Keywords: Economics/Management Science, Marketing, e-Commerce/e-business, Business/Management Science, general, Statistics for Social Science, Behavorial Science, Education, Public Policy, and Law, Production/Logistics/Supply Chain Management

Author(s)
 
Publisher
Springer
Publication year
2011
Language
en
Edition
1
Series
SpringerBriefs in Business
Category
Economy
Format
Ebook
eISBN (PDF)
9783642183904

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