Coletti, Paolo
Mass Customization
Table of contents
1. The Need for Personalisation
Paolo Coletti, Thomas Aichner
2. Mass Customization
Paolo Coletti, Thomas Aichner
3. Empirical Investigation
Paolo Coletti, Thomas Aichner
4. Conclusions
Paolo Coletti, Thomas Aichner
Keywords: Economics/Management Science, Marketing, e-Commerce/e-business, Business/Management Science, general, Statistics for Social Science, Behavorial Science, Education, Public Policy, and Law, Production/Logistics/Supply Chain Management
- Author(s)
- Coletti, Paolo
- Aichner, Thomas
- Publisher
- Springer
- Publication year
- 2011
- Language
- en
- Edition
- 1
- Series
- SpringerBriefs in Business
- Page amount
- 10 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783642183904
