Conrady, Roland

Trends and Issues in Global Tourism 2011

Conrady, Roland - Trends and Issues in Global Tourism 2011, ebook


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ISBN: 9783642177675
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Table of contents

1. Status Quo and Forecasting World and European Tourism
Rolf Freitag, Dennis Pyka

2. Changing Travel Booking Patterns in European Travel Agencies
Stefan Nigg

3. Closer, Shorter, Cheaper: How Sustainable Is This Trend?
Ulrich Reinhardt

4. Exotic of Vicinity: Holiday Feelings Between Home and Long-Distance Journeys
Christoph B. Melchers, Patricia Moser

5. Outlook on Climate Change and Aviation
Jürgen Ringbeck, Daniel Röska

6. Acceptance of Aviation in the Airport Environment: Best Practice Examples
Ralph Beisel

7. Ancillary Revenue Strategies: Five Success Factors
Jay Sorensen

8. Air Berlin’s Position in Global Aviation
Jens Flottau

9. Climate Change Mitigation and Adaptation in the Hospitality Industry
Andreas Walmsley

10. Eco-leadership and Green Lifestyle: Successful Strategy for a Growing Market Segment?
Andreas Reiter

11. Budget Hotels: Low Cost Concepts in the U. S., Europe and Asia
David Ruetz, Macy Marvel

12. Innovation Management in the Hospitality Industry: New Roads Towards Meaning and Corporate Culture
Geoff Marée

13. Challenges for Designing Sustainable Tourism Destinations
Vural Öger

14. Successful Destination Branding: Experiences from an Innovator
Christoph Engl

15. Social Media Tourism Marketing in China
Wolfgang Georg Arlt, Jens Thraenhart

16. Tourism Tackles Poverty – A Case Study on Africa
Ralph Kadel, Mirjam Rödl, Thomas Wollenzien

17. The Individualization of Travel – Customer Management via Website, Mobile and Social Media
Thomas Helbing

18. Public Relations in the Tourism Industry: Obsolete Instrument Due to Blogs, Facebook & Co.?
Thomas C. Wilde

19. Luxury Tourism – Does This Market Segment Still Work?
Klaus-Dieter Koch

20. Strategies for the Growing Market Segment Gay and Lesbian Tourism: Lessons Learned from the First Movers
Thomas Bömkes

21. Spiritual Tourism – The Church as a Partner in Tourism?
Marcus Herntrei, Harald Pechlaner

22. Spirituality and Health Tourism
Alexandra Graf

23. Business Travel Management: Everything Remains Different! Post-Crisis Strategies
Stefan Vorndran

24. Controlling the Real Costs of Mobility
Ewald Brochhausen

25. Measuring the Return on Investment of Business Travel
Ernst-Otto Thiesing

26. Event Controlling and Performance Measurement
Stefan Luppold, Hans Rück

27. Corporate Social Responsibility: What Is It? What’s the Point? How Does It Work?
Michael Hopkins

28. Corporate Social Responsibility in Tourism – Consumer Requests and the Image of Suppliers
Wolfgang Adlwarth

29. CSR as Corporate Strategy vs. “Greenwashing”: CSR as a New Paradigm of Brand Management?
Christoph Willers, Agata Kulik

30. Socially Responsible Investing – Implications for Leveraging Sustainable Development
Tobias Luthe, Markus Schuckert

31. Competent and “International” Body Language as a Key Qualification in the Tourism Industry
Monika Matschnig

32. The Serious Benefits of the “Joy-Care Factor” – Humor, Laughter, Fun, Optimism and Love in Service of the Workplace
Lenny Ravich, Avi Liran

Keywords: Economics/Management Science, Management/Business for Professionals, Regional/Spatial Science, Economic Geography, Human Geography

Publication year
Trends and Issues in Global Tourism
Page amount
24 pages

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