From Grey to Silver

1. An integrated framework for investigating the challenges and opportunities of demographic change
Stephan A. Boehm, Sven Kunisch, Michael Boppel

2. Demographic change calls for change in the demographic research landscape – a German perspective
Norbert Walter

3. Demographic change and the economically active populations of OECD countries – Could older workers compensate for the decline?
Golo Henseke

4. Demographic change as a challenge for societies at large
Markku Wilenius

5. Ageing, health and disability – An economic perspective
Martin Karlsson, Florian Klohn

6. Demographic change – The role of the social context
Stéphanie Moerikofer-Zwez

7. Demographic change and the changing nature of the concept of work
Carola Wolf

8. Generational leadership – How to manage five different generations in the workforce
Florian Kunze, Stephan A. Boehm, Heike Bruch

9. Rationale for and implementation of age-neutral HRM in divergent institutional contexts – examples from Britain and Germany
Heike Schroder, Matt Flynn, Michael Muller-Camen

10. From grey to silver – More than a question of age
Eva Bilhuber Galli

11. Age diversity and its performance implications – Analysing a major future workforce trend
Stephan A. Boehm, Miriam K. Baumgaertner, David J. G. Dwertmann, Florian Kunze

12. Stepping down but not out – Characteristics of post-executive careers in Switzerland
Peder Greve, Winfried Ruigrok

13. Consenec – A well-proven model
Kurt Hoerhager

14. Using innovation contests to master challenges of demographic change – Insights from research and practice
Angelika C. Bullinger, Matthias Rass, Sabrina Adamczyk

15. We could have known better – Consumer-oriented marketing in Germany’s ageing market
Frank Leyhausen, Alexander Vossen

16. How Swisscom copes with the challenges of demographic change
Guenter Pfeiffer

17. Japan’s growing silver market – An attractive business opportunity for foreign companies?
Florian Kohlbacher, Pascal Gudorf, Cornelius Herstatt

Keywords: Economics/Management Science, Business/Management Science, general, Management/Business for Professionals, Personnel Management, Marketing, Economics/Management Science, general, Migration