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Kotler, Philip

The Quintessence of Strategic Management

Kotler, Philip - The Quintessence of Strategic Management, ebook

31,00€

Ebook, PDF with Adobe DRM
ISBN: 9783642145445
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Table of contents

1. Strategy and Strategic Management: A First Basic Understanding
Philip Kotler, Roland Berger, Nils Bickhoff

2. Strategic Frames of Reference: The Key Tools of Strategy Determination, their Principles, and How they Interact
Philip Kotler, Roland Berger, Nils Bickhoff

3. Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years
Philip Kotler, Roland Berger, Nils Bickhoff

Keywords: Economics/Management Science, Management/Business for Professionals, Business/Management Science, general, Entrepreneurship

Author(s)
 
 
Publisher
Springer
Publication year
2010
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9783642145445

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