Kotler, Philip
The Quintessence of Strategic Management
Table of contents
1. Strategy and Strategic Management: A First Basic Understanding
Philip Kotler, Roland Berger, Nils Bickhoff
2. Strategic Frames of Reference: The Key Tools of Strategy Determination, their Principles, and How they Interact
Philip Kotler, Roland Berger, Nils Bickhoff
3. Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years
Philip Kotler, Roland Berger, Nils Bickhoff
Keywords: Economics/Management Science, Management/Business for Professionals, Business/Management Science, general, Entrepreneurship
- Author(s)
- Kotler, Philip
- Berger, Roland
- Bickhoff, Nils
- Publisher
- Springer
- Publication year
- 2010
- Language
- en
- Edition
- 1
- Page amount
- 10 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783642145445
