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Wiehenbrauk, Daniela

Collaborative Promotions

Wiehenbrauk, Daniela - Collaborative Promotions, ebook

86,80€

Ebook, PDF with Adobe DRM
ISBN: 9783642133930
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Table of contents

1. Introduction
Daniela Wiehenbrauk

2. Promotions and Collaboration in Retailing
Daniela Wiehenbrauk

3. Literature Review
Daniela Wiehenbrauk

4. Retailer Competition
Daniela Wiehenbrauk

5. Empirical Analysis
Daniela Wiehenbrauk

6. Conclusion and Managerial Insights
Daniela Wiehenbrauk

Keywords: Economics/Management Science, Operations Research/Decision Theory, Marketing, Game Theory/Mathematical Methods, Production/Logistics, Statistical Theory and Methods

Author(s)
Publisher
Springer
Publication year
2010
Language
en
Edition
1
Series
Lecture Notes in Economics and Mathematical Systems
Page amount
20 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9783642133930

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