Wiehenbrauk, Daniela
Collaborative Promotions
Table of contents
1. Introduction
Daniela Wiehenbrauk
2. Promotions and Collaboration in Retailing
Daniela Wiehenbrauk
3. Literature Review
Daniela Wiehenbrauk
4. Retailer Competition
Daniela Wiehenbrauk
5. Empirical Analysis
Daniela Wiehenbrauk
6. Conclusion and Managerial Insights
Daniela Wiehenbrauk
Keywords: Economics/Management Science, Operations Research/Decision Theory, Marketing, Game Theory/Mathematical Methods, Production/Logistics, Statistical Theory and Methods
- Author(s)
- Wiehenbrauk, Daniela
- Publisher
- Springer
- Publication year
- 2010
- Language
- en
- Edition
- 1
- Series
- Lecture Notes in Economics and Mathematical Systems
- Page amount
- 20 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783642133930
