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Anderson, Eric

Social Media Marketing

Anderson, Eric - Social Media Marketing, ebook

111,60€

Ebook, PDF with Adobe DRM
ISBN: 9783642132995
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Table of contents

1. Surviving the Customer
Eric Anderson

2. Zero-Sum Games in Traditional Marketing
Eric Anderson

3. The Prisoner’s Dilemma and the Emergence of Cooperation
Eric Anderson

4. Consumer Revolt and the Rising Cost of Defection
Eric Anderson

5. Sustaining Marketer-Consumer Cooperation through Coordination Games
Eric Anderson

6. Crowdsourcing and Schelling’s Theory of Self-Command
Eric Anderson

7. Content Popularity and Spence’s Theory of Costly Signaling
Eric Anderson

8. Kapferer’s Prism and the Shifting Ground of Brand Identity
Eric Anderson

9. Maxwell’s Demon and the Dwindling Supply of Consumer Attention
Eric Anderson

Keywords: Economics/Management Science, Marketing, Game Theory/Mathematical Methods, Media Management

Author(s)
Publisher
Springer
Publication year
2010
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9783642132995

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