Derval, Diana
The Right Sensory Mix
Table of contents
1. Coming to Our Senses
Diana Derval
2. Detecting Profitable Markets
Diana Derval
3. Predicting Consumers’ Behavior
Diana Derval
4. The Right Sensory Mix
Diana Derval
5. Increasing the Innovation Hit Rate
Diana Derval
Keywords: Economics/Management Science, Management/Business for Professionals, Marketing
- Author(s)
- Derval, Diana
- Publisher
- Springer
- Publication year
- 2010
- Language
- en
- Edition
- 1
- Page amount
- 160 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783642120930
