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Derval, Diana

The Right Sensory Mix

Derval, Diana - The Right Sensory Mix, ebook

65,55€

Ebook, PDF with Adobe DRM
ISBN: 9783642120930
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Table of contents

1. Coming to Our Senses
Diana Derval

2. Detecting Profitable Markets
Diana Derval

3. Predicting Consumers’ Behavior
Diana Derval

4. The Right Sensory Mix
Diana Derval

5. Increasing the Innovation Hit Rate
Diana Derval

Keywords: Economics/Management Science, Management/Business for Professionals, Marketing

Author(s)
Publisher
Springer
Publication year
2010
Language
en
Edition
1
Page amount
160 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9783642120930

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