Kotler, Philip
Ingredient Branding
Table of contents
1. Branding Ingredients
Philip Kotler, Waldemar Pfoertsch
2. Basics of Ingredient Branding
Philip Kotler, Waldemar Pfoertsch
3. Intel Inside – The Ingredient Branding Success Story
Philip Kotler, Waldemar Pfoertsch
4. Implementation of InBranding Within a Company
Philip Kotler, Waldemar Pfoertsch
5. Success Stories of Ingredient Branding
Philip Kotler, Waldemar Pfoertsch
6. Detailed Examples of Successful Ingredient Brands
Philip Kotler, Waldemar Pfoertsch
7. Managing Ingredient Brands and Measuring the Performance of InBrands
Philip Kotler, Waldemar Pfoertsch
8. Perspectives of Successful InBranding
Philip Kotler, Waldemar Pfoertsch
Keywords: Economics/Management Science, Marketing, Management/Business for Professionals
- Author(s)
- Kotler, Philip
- Pfoertsch, Waldemar
- Publisher
- Springer
- Publication year
- 2010
- Language
- en
- Edition
- 1
- Page amount
- 20 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783642042140
