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Hougaard, Søren

The Relationship Marketer

Hougaard, Søren - The Relationship Marketer, ebook

62,00€

Ebook, PDF with Adobe DRM
ISBN: 9783642032431
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Table of contents

1. The Relationship Aspect of Marketing
Søren Hougaard, Mogens Bjerre

2. A Systematic Approach to the Buyer-Seller Relationships
Søren Hougaard, Mogens Bjerre

3. The Economics of Customer Relationships
Søren Hougaard, Mogens Bjerre

4. Customer Loyalty and Business Economics
Søren Hougaard, Mogens Bjerre

5. The Driving Forces of Customer Relationships
Søren Hougaard, Mogens Bjerre

6. Supplier Relationship Levels — Consequences and Contents
Søren Hougaard, Mogens Bjerre

7. Relationships in Different Environments
Søren Hougaard, Mogens Bjerre

8. The Individualised Approach to Relationships
Søren Hougaard, Mogens Bjerre

9. The Sales Centre
Søren Hougaard, Mogens Bjerre

10. Relationship Marketing Strategy
Søren Hougaard, Mogens Bjerre

Keywords: Economics/Management Science, Management/Business for Professionals, Marketing

Author(s)
 
Publisher
Springer
Publication year
2009
Language
en
Edition
2
Page amount
249 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9783642032431

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