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Mourdoukoutas, Panos

The Seven Principles of WOM and Buzz Marketing

Mourdoukoutas, Panos - The Seven Principles of WOM and Buzz Marketing, ebook

28,90€

Ebook, PDF with Adobe DRM
ISBN: 9783642021091
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Table of contents

1. Introduction: How to Cross the Tipping Point
Panos Mourdoukoutas, George J. Siomkos

2. Principle 1: Begin with the Consumer
Panos Mourdoukoutas, George J. Siomkos

3. Principle 2: Be Innovative
Panos Mourdoukoutas, George J. Siomkos

4. Principle 3: Target the Right Group
Panos Mourdoukoutas, George J. Siomkos

5. Principle 4: Create the Right Message
Panos Mourdoukoutas, George J. Siomkos

6. Principle 5: Find the Right Context
Panos Mourdoukoutas, George J. Siomkos

7. Principle 6: Launch a WOM Campaign
Panos Mourdoukoutas, George J. Siomkos

8. Principle 7. Turn WOM into Buzz
Panos Mourdoukoutas, George J. Siomkos

Keywords: Economics/Management Science, Marketing, Business/Management Science, general, Management/Business for Professionals

Author(s)
 
Publisher
Springer
Publication year
2009
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9783642021091

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