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Klewes, Joachim

Reputation Capital

Klewes, Joachim - Reputation Capital, ebook

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Ebook, PDF with Adobe DRM
ISBN: 9783642016301
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Table of contents

1. Reputation capital Building and maintaining trust in the 21st century
Joachim Klewes, Robert Wreschniok

2. Trust and reputation in the age of globalisation
Mark Eisenegger

3. Reputation or: How I learned to stop worrying and love the market
Jonathan Silberstein-Loeb

4. Recognition or rejection – How a company’s reputation influences stakeholder behaviour
Manfred Schwaiger, Sascha Raithel, Matthias Schloderer

5. What’s measurable gets done – Communication controlling as a prerequisite for a successful reputation management
Reimer Stobbe

6. The role of corporate and personal reputations in the global war for talent
Kelvin Thompson

7. The CSR myth: true beauty comes from within
Matthias Vonwil, Robert Wreschniok

8. The Brussels reputation story – the interplay of public affairs and reputation
Peter Lochbihler

9. Managing reputational risk – A cindynic approach
Sophie Gaultier-Gaillard, Jean-Paul Louisot, Jenny Rayner

10. Managing reputational risk – Case studies
Alex Hindson, Jean-Paul Louisot

11. Managing reputational risk – From theory to practice
Sophie Gaultier-Gaillard, Jean-Paul Louisot, Jenny Rayner

12. Reputation and regulation
Hans Caspar Crone, Johannes Vetsch

13. Measuring risks to reputation
Frank Herkenhoff

14. Crisis management in the media society – Communicative integrity as the key to safeguarding reputation in a crisis
Ansgar Thießen

15. Getting the stain out of “sustainable brands”
Jeremy Cohen

16. “Our reputation is at stake” – Corporate communications in the light of the global economic downturn
Dirk Popp

17. Community reputation communicates change to the world
Joachim Kuss

18. EU accession: Turkey’s reputation on its journey towards EU membership
Arzuhan Doğan Yalçindağ, Julia Schankin

19. Consistency: a proven reputation strategy. How companies can optimise their message
Joachim Klewes

20. The Agora of the 21st century: On the invention of many-to-one communication
Robert Wreschniok

21. The leader’s role in managing reputation
Gary Davies, Rosa Chun

22. Coca-Cola Hellenic reputation case study
Jens Rupp

23. Never underestimate the importance of details
Tomaso Galli

24. Is there no prescription? Reputation in the pharmaceutical industry
Andrea Fischer

25. Who wants to be a millionaire? Investment strategies for reputation management in the 21st century
Robert Wreschniok, Joachim Klewes

Keywords: Economics/Management Science, Management/Business for Professionals, Financial Economics

Author(s)
 
Publisher
Springer
Publication year
2009
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9783642016301

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