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Kleinaltenkamp, Michael

Technischer Vertrieb

Kleinaltenkamp, Michael - Technischer Vertrieb, ebook

57,90€

Ebook, PDF with Adobe DRM
ISBN: 9783540795339
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Table of contents

1. Einführung in das Business-to-Business-Marketing
Michael Kleinaltenkamp, Samy Saab

2. Grundlagen des Business-to-Business-Marketing
Michael Kleinaltenkamp, Samy Saab

3. Strategisches Business-to-Business-Marketing
Michael Kleinaltenkamp, Samy Saab

4. Instrumente des Business-to-Business-Marketing
Michael Kleinaltenkamp, Samy Saab

5. Marketing-Organisation und Implementierung
Michael Kleinaltenkamp, Samy Saab

6. Marketing-Controlling
Marketing-Controlling

Michael Kleinaltenkamp, Samy Saab

7. Ausgewählte Spezialgebiete des Business-to-Business-Marketing
Michael Kleinaltenkamp, Samy Saab

Keywords: Engineering, Engineering Economics, Organization, Logistics, Marketing, Marketing

Author(s)
 
Publisher
Springer
Publication year
2009
Language
de
Edition
1
Series
VDI-Buch
Category
Technology, Energy, Traffic
Format
Ebook
eISBN (PDF)
9783540795339

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