Kleinaltenkamp, Michael
Technischer Vertrieb
Table of contents
1. Einführung in das Business-to-Business-Marketing
Michael Kleinaltenkamp, Samy Saab
2. Grundlagen des Business-to-Business-Marketing
Michael Kleinaltenkamp, Samy Saab
3. Strategisches Business-to-Business-Marketing
Michael Kleinaltenkamp, Samy Saab
4. Instrumente des Business-to-Business-Marketing
Michael Kleinaltenkamp, Samy Saab
5. Marketing-Organisation und Implementierung
Michael Kleinaltenkamp, Samy Saab
6. Marketing-Controlling
Michael Kleinaltenkamp, Samy Saab
7. Ausgewählte Spezialgebiete des Business-to-Business-Marketing
Michael Kleinaltenkamp, Samy Saab
Keywords: Engineering, Engineering Economics, Organization, Logistics, Marketing, Marketing
- Author(s)
- Kleinaltenkamp, Michael
- Saab, Samy
- Publisher
- Springer
- Publication year
- 2009
- Language
- de
- Edition
- 1
- Series
- VDI-Buch
- Page amount
- 14 pages
- Category
- Technology, Energy, Traffic
- Format
- Ebook
- eISBN (PDF)
- 9783540795339
