Zurawicki, Leon
Neuromarketing
Table of contents
1. Exploring the Brain
Leon Zurawicki
2. Consumption as Feelings
Leon Zurawicki
3. Neural Underpinnings of Risk Handling, Developing Preference and Choosing
Leon Zurawicki
4. Neural Bases for Segmentation and Positioning
Leon Zurawicki
5. Applying Neuroscience and Biometrics to the Practice of Marketing
Leon Zurawicki
Keywords: Economics/Management Science, Marketing, Neurobiology
- Author(s)
- Zurawicki, Leon
- Publisher
- Springer
- Publication year
- 2010
- Language
- en
- Edition
- 1
- Page amount
- 20 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783540778295
