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Zurawicki, Leon

Neuromarketing

Zurawicki, Leon - Neuromarketing, ebook

124,00€

Ebook, PDF with Adobe DRM
ISBN: 9783540778295
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Table of contents

1. Exploring the Brain
Leon Zurawicki

2. Consumption as Feelings
Leon Zurawicki

3. Neural Underpinnings of Risk Handling, Developing Preference and Choosing
Leon Zurawicki

4. Neural Bases for Segmentation and Positioning
Leon Zurawicki

5. Applying Neuroscience and Biometrics to the Practice of Marketing
Leon Zurawicki

Keywords: Economics/Management Science, Marketing, Neurobiology

Author(s)
Publisher
Springer
Publication year
2010
Language
en
Edition
1
Page amount
20 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9783540778295

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