Fleisch, Elgar
Countering Counterfeit Trade
1. Knowing the Enemy – The Mechanisms of Counterfeit Trade
1. An Introduction to Counterfeit Markets
2. Understanding Counterfeit Supply
3. Counterfeit Demand and the Role of the Consumer
2. Countermeasures – Best Practices and Strategy Development
4. Established Anti-counterfeiting Approaches – Best Practices
5. Implementing Anti-counterfeiting Measures
3. Management Tools – Towards a Fact-based Managerial Approach
6. Determining the Market Share of Counterfeit Articles
7. Implications for Affected Enterprises
4. Product-protection Technologies
8. Principles of Product Security Features
9. The Potential of RFID for Brand- and Product-protection
5. Managerial Guidelines and Conclusions
10. Guidelines
11. Concluding Remarks
DRM-restrictions
Printing: not available
Clipboard copying: not available
Keywords: COMPUTERS / Computer Science COM014000
- Author(s)
- Fleisch, Elgar
- Staake, Thorsten
- Publisher
- Springer
- Publication year
- 2008
- Language
- en
- Edition
- 1
- Category
- Information Technology, Telecommunications
- Format
- Ebook
- eISBN (PDF)
- 9783540769477