Krafft, Manfred

Retailing in the 21st Century

Krafft, Manfred - Retailing in the 21st Century, ebook


Ebook, PDF with Adobe DRM
ISBN: 9783540720034
DRM Restrictions

PrintingNot allowed
Copy to clipboardNot allowed

Table of contents

1. Overview
Manfred Krafft, Murali K. Mantrala

2. Retail Success and Key Drivers
Dhruv Grewal, Ram Krishnan, Michael Levy, Jeanne Munger

3. Retailing in the Global World: Case Study of Metro Cash & Carry
Zygmunt Mierdorf, Mural K. Mantrala, Manfred Krafft

4. Entrepreneurship in Retailing: Leopold Stiefel’s “Big Idea” and the Growth of Media Markt and Saturn
Murali K. Mantrala, Manfred Krafft

5. Retail Trends in Europe
John Dawson

6. Trends in U.S. Retailing
Barton A. Weitz, Mary Brett Whitfield

7. Trends in Retailing in East Asia
Roy Larke

8. Insights into the Growth of New Retail Formats in India
Piyush Kumar Sinha, Sanjay Kumar Kar

9. Future Store Technologies and Their Impact on Grocery Retailing
Kirthi Kalyanam, Rajiv Lal, Gerd Wolfram

10. The Third Wave of Marketing Intelligence
Raymond R. Burke

11. Applications of Intelligent Technologies in Retail Marketing
Vadlamani Ravi, Kalyan Raman, Murali K. Mantrala

12. New Automated Checkout Systems
Thorsten Litfin, Gerd Wolfram

13. Understanding Retail Customers
Mark D. Uncles

14. Future Trends in Multi-channel Retailing
Peter Sonneck, Cirk Sören Ott

15. Retail Competition
Edward J. Fox, Raj Sethuraman

16. New Challenges in Retail Human Resource Management
Julia Merkel, Paul Jackson, Doreén Pick

17. Retail Assortment: More ≠ Better
Susan M. Broniarczyk, Wayne D. Hoyer

18. Out-of-Stock: Reactions, Antecedents, Management Solutions, and a Future Perspective
Peter C. Verhoef, Laurens M. Sloot

19. Recent Trends and Emerging Practices in Retailer Pricing
Ruth N. Bolton, Venkatesh Shankar, Detra Y. Montoya

20. Retail Pricing – Higher Profits Through Improved Pricing Processes
Hermann Simon, Andreas Gathen, Philip W. Daus

21. Current Status and Future Evolution of Retail Formats
Dieter Ahlert, Markus Blut, Heiner Evanschitzky

22. Electronic Retailing
Barton A. Weitz

23. Supply Chain Management in a Promotional Environment
Arnd Huchzermeier, Ananth V. Iyer

24. Sales Promotion
Karen Gedenk, Scott A. Neslin, Kusum L. Ailawadi

25. Understanding Customer Loyalty Programs
Werner J. Reinartz

26. Integrated Marketing Communications in Retailing
Kalyan Raman, Prasad A. Naik

Keywords: Economics/Management Science, Marketing, Management/Business for Professionals, Procurement

Publication year
Page amount
15 pages

Similar titles